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Marketing strategy & plan

Turn an unclear route to market into a documented plan your own team can put into action.

Who this is for

Marketing strategy is for a business that needs a considered direction before its team chooses what to communicate and where.

Marketing strategy produces a written working document that gives your team a common basis for its own activity.

The marketing strategy process uses research for positioning, shapes channel choices, then documents the plan and calendar for your team.

No marketing strategy project is published on this site yet.

Marketing strategy ends with the plan; publishing, channel operation and other execution remain with your team.

Marketing strategy handover gives you the research, positioning, channel plan and calendar as a document your team can use independently.

This is strategy and planning only. Your team receives the document and executes it itself.

Marketing strategy answers for teams that need direction.

Will you run the marketing plan for us?

No. The plan is handed to your team for its own execution.

What does the final marketing document contain?

It can set out the agreed research, positioning, channel approach and content calendar.

Can our in-house team use the plan without you?

Yes. It is prepared as a document for your team to take forward.

Marketing strategy can inform a new brand and the messages a web application needs to present.

Tell us where your team needs direction.