Design
Rebranding
Bring an existing identity closer to the business it has become, without discarding what still matters.
Who this is for
Rebranding is for an established business whose current identity no longer reflects its offer, audience or direction.
What you get
Rebranding identifies what should carry forward, then equips the refreshed identity for its existing touchpoints.
- Review of identity elements worth keeping
- Refreshed visual direction and brand assets
- Migration guidance for existing touchpoints
How it runs
The rebranding process reviews the current identity, agrees a new direction, creates the updated assets and hands over guidance for introducing them.
Plan
Design
Handover
Proof
No rebranding project is published on this site yet.
What it does not include
Rebranding does not include replacing every existing touchpoint or producing materials outside the agreed transition plan.
Handover
Rebranding handover gives you the agreed assets and migration guidance to introduce the refreshed identity in your own order.
FAQ
Rebranding answers for businesses considering an identity change.
Do we have to throw away our current identity?
No. The work begins by deciding which recognisable elements still deserve to remain.
How will the new identity reach existing materials?
The handover can include guidance for moving priority touchpoints into the refreshed visual system.
Is rebranding just a new logo?
It can refresh visuals, reposition the identity, or combine both according to the agreed direction.
Related services
Rebranding can guide a website update, interface redesign and the message behind a marketing plan.
Packages: Launch kit
Start with the identity
Tell us what in the identity no longer feels current.